Louis Vuitton Trends for 2021
How and why Louis Vuitton are attempting their hand at best pens.
When Louis Vuitton determined to supplement their supplying with writing devices lower back in 2013 many pen aficionados frowned. It changed into visible nearly like an invasion of a natural dominion with the aid of using the commercialization of massive style manufacturers.
Why could Louis Vuitton pass on to fabricate writing devices? And changed into this appropriate or horrific information for the writing devices community?
When Marc Jacobs assumed the innovative director role of the famed Louis Vuitton a brand new technology changed into starting for the French Maison. An American with a eager experience of style however additionally a first-rate businessman with a worldwide vision, Jacobs refreshed the photograph of the agency. Over the direction of his time at Vuitton, he set up many a success partnerships with main artists, like Takashi Murakami or Stephan Sprouse that translated into incredible fulfillment for the logo, and its discern agency LVMH. This fecund path driven the logo into the twenty first century.
One of the brand new pillars withinside the international domination method changed into branching out into all classes you may imagine: small leather-based goods, add-ons, geared up to wear, shoes, jewelry and timepieces, eyeglasses, books and writing even. So Louis Vuitton increasing into writing devices would not come as a wonder really. However it’s far greater to it.
After years of wealthy enlargement into the Eldorado of East Asia, Louis Vuitton’s photograph lower back domestic in its European hinterland had all started to suffer. Whilst in Asia the logo has emerge as one of the freshest possessions to have in Europe and different Western markets Vuitton got here to be related to conspicuous intake and excess. The western society while has spawned maximum of the massive bucks – massive call manufacturers is rather restrained. Understatement is an intrinsic a part of fashion and elegance. Big flash monograms are as an alternative horrific taste.
Any robust logo has to refresh its photograph from time to time. “You should wonder and amuse, in any other case you emerge as boring,” declared Marc Jacobs the Paris Fashion Week in 2012. So an excellent manner to refresh that photograph is to move lower back to roots and pop out with a brand new narrative. And right here is in which luxurious pens come into scene.
The goal isn’t always to tackle Montblanc as a few suggested. Writing devices gift a completely unique possibility to construct an photograph of customer of arts and subculture. Making a earnings might be secondary (having stated that I’m certain it’s far pretty profitable). What is crucial is to consolidate the photograph of the logo. The timing is right because the nostalgia of travel, exploration and of direction writing is creating a comeback. Nostalgia is a effective device in marketing.
In 2012 Louis Vuitton inaugurated in Paris, a transient literary exhibition entitled L’Ecriture est un Voyage (‘Writing is a Journey’) showing art work and a choice of books at the subject matter of literature and travel.
Off the lower back of that exhibition in 2013, the logo has opened an experimental three hundred and sixty five days simplest boutique committed to writing devices and desk bound. Called Cabinet d’Écriture it changed into primarily based totally in the trendy Saint Germain des Prés. The area made experience at it changed into the conventional location in which intellectuals could meet to trade thoughts and create records withinside the process. The well-known Café de Flore, in which Ernest Hemingway or Truman Capote scribbled of their notebooks is simply spherical the corner. Moreover Hemingway himself had a custom made trunk with the aid of using LV wherein he stored this treasured writing accoutrements and books. So literature, writers and writing devices had been related to the logo due to the fact lengthy ago.
To rejoice the outlet of the brand new store, the House commissioned a dozen French novelists to jot down brief testimonies for a set primarily based totally at the anciental Gaston-Louis Vuitton’s trunks.
When Breguet determined they need a best pen they went to Montegrappa. When Smythson of Bond Street desired a best pen they went to Yard-O-Led. Louis Vuitton went to S.T. Dupont. The deal is as an alternative extensive for Dupont however each groups refused to reveal any information concerning the deal.
The new variety of writing devices promised innovation, excellent and luxurious. The fountain pens have a patented system (it is uncertain if it belongs to S.T. Dupont or LV) which prevents them from leaking whilst journeying in fashion at excessive altitude. It is understood that fountains have a messy dependancy of leaking because of modifications in air pressure. The finish, sample and layout is Dupont degree however Vuitton feel. In my opinion a lucky marriage of excellent and fashion.
The resolutely cutting-edge and modern devices contain aluminium, gold, palladium finish, iridium tipped nibs, guilloche, enamel, distinguished skins and greater. Some are made in France while different in Germany.
There are 3 collections Spirit of Vuitton, Cargo and Grand Tour; plus a version for agendas. Each series includes a one of a kind connection with journeying. Cargo and Grand Tour are apparent while the Spirit of Vuitton references the Louis Lindbergh plane.
To maintain the exclusivity there aren’t anyt any 1/2 of measures. The inkwells on provide are made in Baccarat crystal. The desire is wealthy and innovative. Brun Ténébreux the emblematic shade of Vuitton is to be had alongside different poetically sounding inks like Gris romantique, Blue sibylin, Violet malicieux, Blue rêveur, Rose espiègle, Rouge connoisseur and Or audacieux. We are instructed that the cause why the ink flows thoroughly is due to the fact it’s far mainly formulated with colorants that don’t clog the nib and feeder of the pen.
If the proper spots are observed the agency plans to open writing devices and desk bound shops in Tokyo and New York. This shows the logo’s dedication however additionally has business rationales. The luxurious desk bound logo Smythson of Bond Street is a superb instance of wealthy luxurious desk bound business.
Whilst vintage faculty pen enthusiasts would possibly stay suspicious in the direction of massive style manufacturers we agree with that that is the manner ahead for writing devices. Reinvent themselves, similar to the luxurious watch enterprise withinside the ’90s, from utilitarian gadgets into cool style add-ons or chance turning into outdated, beside the point and die like such a lot of historic pen groups.
Iunal Giumali is editor of Penficionado ([http://www.penficionado.com]), the most excellent on-line supply of writing devices and one of the maximum authentic carriers of pen associated content material.
Iunal has greater than ten years revel in in luxurious goods, 5 of which he spent running in Harrod’s writing devices and watches departments.
Penficionado is London primarily based totally however this challenge is simplest feasible way to a small global group of modern photographers and innovative questioning writers and contributors. We paintings intently with the fine manufacturers to make sure excessive excellent content material is added to you.
As a lot as we’re approximately luxurious pens, we also are approximately layout, artwork and subculture and yes, sub-subculture. So, occasionally you may see an unconventional tackle our testimonies.